Adipat Virdi

XR Innovator · Experience Designer · Strategic Advisor · Keynote Speaker · Immersive Specialist

Adipat Virdi is a pioneering XR strategist and empathy-driven innovator who bridges immersive technology, storytelling and behavioural science. With more than two decades of experience, he helps organisations transform audience engagement through human-centred design, spatial storytelling and frameworks that spark participation, emotional intelligence and measurable behavioural change in an evolving attention economy.

"Adipat is one of the most original and compelling creative practitioners I’ve had the pleasure of working with. His work on I Am, Other and a series of related immersive projects at the University of Kent demonstrated a level of artistic ambition, intellectual rigour and emotional intelligence that is genuinely rare. He navigates complex social themes with a clarity and confidence that allows audiences (and institutions) to engage with difficult material in ways that are both accessible and profoundly affecting."

David Sefton

Director, Institute of Cultural & Creative Industries, University of Kent

Why book Adipat Virdi for your next event

Gain insights from one of the most prominent voices shaping XR, immersive strategy and next-generation audience engagement.

Learn how empathy-led design and spatial storytelling can unlock participation and measurable behavioural change.

Bring clarity to complex challenges through Adipat’s fusion of strategy, psychology, systems thinking and creative innovation.

Artificial Intelligence
Behaviour
Business Transformation
Creativity
Corporate Culture
Design
Empathy
Extended Reality (XR)
Future
Innovation
Inclusion
Leadership
Resilience
Storytelling
Artificial Intelligence
Behaviour
Business Transformation
Creativity
Corporate Culture

Keynotes

Designing the Future of Work, Culture and Immersive Experience

Adipat Virdi’s keynotes explore how immersive design, AI and behavioural science are reshaping leadership, culture and organisational strategy. Drawing on more than two decades of work across XR, storytelling and empathy-led innovation, his talks examine how people shift from passive observers to active participants in systems of work, learning and engagement.


Across themes including the future of leadership, immersive experience design, DEI, wellbeing, transformation and emerging technology, he focuses on one central question: how do we design environments that genuinely change behaviour? His keynotes combine strategic insight with practical frameworks, offering leaders structured ways to align story, space and systems in an age defined by AI, fragmented attention and accelerating change.

Would you like to book Adipat Virdi for your event?

AI, Future of work & leadership

The Empathy Engine: Designing Experiences That Actually Change Behaviour

Most organisations talk about storytelling; very few can prove it changes anything. In this keynote I share my Empathy Engine framework, developed across 25+ years in XR, immersive experience design and social-impact work, to show how you design ecosystems that measurably shift perception and behaviour. Leaders leave with a practical blueprint for moving beyond awareness campaigns to repeatable, evidence-based behaviour change in teams, customers and communities.

Immersive, XR & Experience Design

Beyond the Metaverse: The Real Immersive Future of Work, Learning and Events

The metaverse hype may have cooled, but immersive technologies are quietly transforming training, safety, leadership, wellbeing and customer experience. I cut through the jargon with real case studies from XR, immersive experience design and spatial experiences to show what’s working now, what’s overrated and how to build an immersive roadmap that aligns with your strategy instead of chasing trends.

DEI, Culture, Bias & Cultural Intelligence

Designing for Belonging: Immersive Strategies to Tackle Bias and Inclusion Fatigue

Most DEI programmes hit a wall of resistance or fatigue. Based on my award-nominated immersive work on racism, forced marriage and refugee journeys, I show how to redesign inclusion efforts as emotionally intelligent experiences rather than slide decks and e-learning. Leaders learn how to surface bias safely, build empathy across difference and turn DEI initiatives into shared stories that people choose to engage with.

Well-being, resilience & human performance (Immersive lens)

The Immersive Mind: Using Story and Space to Combat Burnout and Build Resilience

Well-being programmes often treat people as brains on sticks. I draw on neuroscience, performance practice and immersive design to show how story, space and ritual affect stress, belonging and resilience at work. Leaders and HR teams discover simple, experience-led interventions, from how you open meetings to how you design offices and offsites, that can materially improve psychological safety and energy.

Sector-specific / Strategy & Transformation

The Future of Media and Storytelling: What Broadcasters, Brands and Educators Need Next

With streaming saturation, TikTok attention spans and AI-generated everything, how can you still matter? Drawing on work with major broadcasters, XR studios and universities, I map the next decade of media and storytelling and what it means for your organisation. Expect a frank look at where AI helps and where it harms, and a set of strategic bets you can make now to stay relevant to the next generation.

Agile Workshops & rapid prototyping labs

In addition to keynote speaking, I offer highly interactive, hands-on rapid prototyping and agile innovation workshops for organisations looking to apply these insights immediately.
These sessions are energising, collaborative and designed to unlock practical outcomes in a single day. I have run these formats with organisations such as Meta, Virgin Atlantic, BBC, Qatar Foundation, UCL and major broadcasters.

Watch Adipat Virdi in action

Adipat Virdi IXM Futurehack Nov 2025

IXM Futurehack November 2025

SEAT 2022 Exclusive Interview : Adipat Virdi

Customer Reviews

★ ★ ★ ★ ★
CEO at Assemblage Entertainment
ARJUN MADHAVAN
"Adipat brings a level of clarity and creative intelligence that is rare in our industry. Across animation, technology and global content production, we often meet thinkers who speak about the future but Adipat is one of the few who can articulate it in a way that is immediately actionable and commercially relevant. His understanding of storytelling, audience behaviour and AI-driven innovation is both sophisticated and practical. Every interaction with him sharpens your thinking and broadens your perspective. He has a remarkable ability to cut through noise, challenge assumptions and reveal opportunities others simply don’t see. I really appreciate his ability to connect creativity, technology and human insight with real finesse. For any organisation looking for a speaker who can inspire, provoke and drive meaningful progress, Adipat is exceptional."

★ ★ ★ ★ ★
Education Vice President, SMPTE | Learning and Development Lead for Media, ATOS
POLLY HICKLING
"Adipat is one of the most forward-thinking and generous minds working in immersive media and AI today. His ability to bridge technology, creativity and human behaviour is genuinely rare. Every time I have seen him lead a session, whether it’s with executives, technologists or students, he transforms complex ideas into meaningful and, ultimately, actionable insight. What truly sets Adipat apart is his integrity in collaboration. He brings the right people together - not the usual suspects, not friends on a stage but voices who meaningfully advance the conversation and drive real progress. His empathy-led approach ensures the work is more inclusive, more rigorous and infinitely more impactful and reminds an entire industry that technology only creates value when it deepens understanding and human connection. For those of us shaping the future of media education and professional development, his contribution isn’t just inspiring but is essential."

★ ★ ★ ★ ★
External Senior Advisor, Real Madrid Football Club | Former Managing Partner, Target-On
CARLOS CARRION
"Working with Adipat has been one of the most strategically valuable collaborations I have experienced in my career across Real Madrid and European institutions. His ability to combine AI-driven innovation, behavioural insight and immersive storytelling is extraordinary. Adipat doesn’t just deliver ideas but he designs experiences that change how organisations think, negotiate and lead. His Empathy Engine® approach offers a level of emotional intelligence, clarity and cultural understanding that is rare in today’s fast-moving environment. Every session with him leaves senior teams more aligned, more visionary and more capable of shaping the future. He is, without question, one of the most impressive minds in the field of experience-led transformation."

XR Innovator · Experience Designer · Strategic Advisor · Keynote Speaker · Immersive Specialist

Adipat Virdi is a global voice on XR, empathy-led design and immersive strategy, helping organisations transform how audiences think, feel and engage.

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